Phishing simulations can be helpful for raising awareness, but a mistake can drastically lower their effectiveness. Here are the mistakes to avoid.

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Improperly run phishing simulations can make employees anxious and frustrated, and they may lose trust in the IT team. Common mistakes to avoid include making simulations too challenging, not varying distribution methods, conducting simulations simultaneously, not targeting higher-ups, publicly shaming those who fail, not providing immediate feedback, and using money as an incentive.