It's incredibly hard to get content consumers to care about the new features or ideas you design your video to promote. On today's episode of video production daily were going to discuss what to do about it. 

Bringing a list of specs or features feels like a natural thing for the business to do. The specs are so critical when collecting feedback from customers as well as in development and QA. When the product is ready, and it's time to tell the market, its also time for the spec sheets to lose their relevance.