Syndicating a podcast the right way is a mix of art and science. Knowing the right combination of text and images to place in a variety of mostly hidden fields -- mostly RSS feeds and ID3 tags -- is tricky because the field is constantly changing. 

And with the advent of new ways of listening -- watches, cars, countertop devices -- the pace of change is happening even faster, forcing those of us who offer strategic podcast consulting services to adjust our own ideas of "perfect balance" when advising our clients on the types, format, and style of content necessary.

That pace of change won't slow down anytime soon. Sometimes, our requests seem inscrutable. After all, if the end client can't see the point of the change... why do it?

Because, if we're good at our jobs, we're thinking of the future at least as much as the present state of affairs.

Planning for an uncertain future isn't something that can be easily micromanaged. Especially when the micromanaging comes from sources less-well-versed on all the nuances required.

In this short episode, I'll make the case for using trust to ensure your podcast is set for the future. And yes, that trust flows both ways.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.

2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.

3. Abortion.cafe has information about where to find clinics.

4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.

5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy