Don't neglect your existing customers. Of course, make sure you're creating content for new people to bring into your funnel. But make sure that you are creating content that nurtures your current audience. These people are with you, they'll ride and die for you. And you've got to make sure that you're creating valuable, educational and entertaining content for them to keep coming back for more, don't neglect it. Don't have the shiny object obsession, trust me, you do this, you'll build an awesome community that will have your back and support your business for the long run