When you’re taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn’t neglect the discovery phase in your new role. 

Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we’ll talk about building, scaling, and leading a B2B marketing team. 

Outline of This Episode

• [0:58] Learn more about Marissa Homère
• [3:00] Learn more about Irwin’s tool
• [5:18] Marissa’s rapid-fire tips for marketers
• [8:23] Why you need to focus on discovery
• [12:54] How to make marketing a revenue center
• [18:03] Emotional intelligence and empathetic leadership 
• [21:05] The work-from-home era is changing the workforce
• [23:19] Marissa’s experience taking a lead role at Irwin
• [24:51] How to structure a team to scale your business
• [30:09] Does a gated white paper generate leads?
• [33:42] Your ideal customer profile is just a building block
• [36:45] Best practices aren’t best practices for everyone

Resources & People Mentioned

• The Modern Marketing Certificate

Connect with Marissa Homère

• Irwin
• Connect on LinkedIn

Connect with The Content Callout

• https://www.contentcallout.com/

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