When running Facebook ads for Spotify, split testing is a crucial step in the optimization process, but it is possible to overdo it. 

I know from experience. 

Take it from me, more options aren't always better. While you should always be a/b testing your ad creative, going overboard can destroy your campaign results and cost you a lot of money in the process. 

Don't over-complicate your Facebook ads for Spotify. 

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