The world is in crisis, and many people are telling you to do something new. But what if you didn’t have to do that?

What if, instead of pivoting into new and exciting opportunities, we who make things considered this a call to our true work?

What if we doubled down on our strengths, taking these familiar skills deeper than we thought they could go, seeking new ways to do old things?

What if we asked, “What role is being required of me right now?”—and then did that?