In Episode 10 of Don’t Quote Me, we sit down with Grand Rapids serial entrepreneur Jonathan Jelks to unpack what it really takes to build in today’s economy. From Sip Coffee & Cocktails to Motu Viget, cannabis ventures, hospitality spaces, and the Midwest Tech Project, Jonathan shares how he navigates risk, partnerships, failure, and long-term vision while staying rooted in community. In this conversation, we explore:

Why diversification matters in modern entrepreneurship

Lessons learned from ventures that didn’t work

Building talent pipelines and investing in the next generation

The balance (or illusion of balance) between work and life

AI, automation, and the future of human-centered spaces

Why resilience and toughness still matter

Jonathan reflects on growing up in Southeast Grand Rapids, creating opportunities for others, and the responsibility that comes with success. This episode is about legacy, systems thinking, and building something that outlives you.