What does it take to build a stronger sense of belonging?

In this episode of Don't Quote Me, we sit down with Joe LeBlanc, founder of Pink Wallet, to discuss creating a resource that helps LGBTQ+ people discover welcoming businesses, community events, and meaningful connections throughout West Michigan.

What began as an idea to solve a practical problem has grown into a platform focused on accessibility, collaboration, and supporting local businesses that are committed to creating inclusive spaces. Joe shares the entrepreneurial journey behind Pink Wallet, how listening to community needs reshaped the platform, and why building trust is just as important as building technology.

In this conversation, we explore:

Why representation and visibility matter for LGBTQ+ communities

The challenges of building a community-focused startup

What meaningful allyship looks like beyond Pride Month

The role local businesses play in creating welcoming environments

Why curated community resources are more valuable than ever

The importance of creating third spaces where people can simply belong

Joe also shares his vision for the future of Pink Wallet, expanding partnerships across West Michigan, and why supporting LGBTQ+ communities should be a year-round commitment, not just a seasonal campaign.