Transcript:

Welcome back to the Smash system podcast. I’m your host, Nino Prodan. Let me ask you, have you figured out your offer yet? If not, today is your episode. What I’m going to do today is to help you figure out how to create your offer. And it’s easy because it’s pretty much done for you, all you have to do is go out there and find people that are doing the same thing as you are generally doing the same thing as you and are successful. So by now you should know what you want to offer people. And if not, then check out some of my previous episodes that help you dig into what you could possibly create into an offer. help you understand some of your passions and desires. So what I’d like you to first do is to start figuring out who your main competitors are start to figure out if you don’t already know who’s doing well in the industry and area of business that you want. Want to work in which core desires does your product or service fit into health, wealth or relationships. Now make a list anywhere between eight and 10 people that are doing well in the industry that you want to work in. And once you make that list, start to look at what those people are offering. If they have a sales page, go to their sales page and look at what their offer is. Start to analyze it, start to see how they describe what they’re doing, what needs and desires are being met. Look at how they talk to their customers or clients and write all this down. You want to become familiar with the way people talk in the industry. See the similarities that your competitors have with each other. Those are the important points. When you’re looking at their sales page, notice the core desires that they’re addressing. Notice how they’re talking about it. And also while you’re reading it, notice the emotions that are being invoked in you. And take note of it, write it down. Because these are exact things that you want to do when you start writing it. Don’t use their words, but use their ideas. Use it as a framework for how you’re going to speak to people. There’s no need for you to recreate the wheel when people are already done the research. Use the work that’s already been done and build on top of it. Start looking at their ads, start looking at their Facebook page. If they have groups, look at their groups start becoming familiar with how they talk to people. Is there something in the way that they talk to people that you don’t like? Note it? Why don’t you like it? How does it make you feel? in Facebook, if you look at people’s Facebook pages, there’s an area that says something about transparency. If you click on that, it’ll take you to their ads and then you can look at their ads. They have any Remember, this is all research to help you understand how to talk to people. Don’t steal this, don’t. Don’t take this word for word from them because that’s plagiarism. But you can use the ideas you can use the framework of how they’re talking to people, to help yourself and build upon and then to create your offer and solve the problems and the desires of your future clients and customers is Nino Prodan. I’ll talk to you tomorrow.