Sound Design Live - Career building interviews on live sound, theatre, AV, recording, and sound system tuning

Don't sell services; sell solutions


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Complete Show Notes: http://sounddesignlive.com/dont-sell-services-sell-solutions-brennan-dunn/
Interview with Brennan Dunn about how he went from charging $50/hour to $20,000/week by focusing on solving business problems instead of selling tech.
Major points covered in this episode:
- To be a successful freelancer, you have to understand both the business that your client is in and how they make money.
- Stop thinking about yourself as merely a skilled artist and craftsman, and start also thinking of yourself as a consultant.
- Being a consultant allows you to make more money and have more creative freedom.
- How to use Socratic questioning to discover your client's underlying business problem.
- How to gather the information you need to package your services as a solution.
Strategies to build confidence and deal with imposter syndrome.
- The importance of using case studies to show credibility.
- How to start a conversation about your clients about RoI.
- Make sure you only work with clients who respect and trust you.
- Best habits for growing your business.
- The biggest benefit of joining mastermind groups.
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Sound Design Live - Career building interviews on live sound, theatre, AV, recording, and sound system tuningBy Nathan Lively

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