In this episode of Unf*ck My Startup, we sit down with Jesse Ouellette, the founder of Lead Magic and the creator of the mysterious “SaaS Yacht Club,” who scaled to over $2.2M ARR with just one employee. 

Jesse breaks down exactly why cold email isn’t working for most startups—and what you need to do differently. From navigating spam filters and domain reputation to crafting killer subject lines and targeting downmarket founders, Jesse reveals the raw, tactical truth about modern outbound. Plus, hear how a low-key founder group became a launchpad for multiple SaaS wins. This isn’t theory—it’s playbook material for anyone growing lean. Don’t miss it.

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