Should you list your prices on your website? My answer to this question is: never!

Why? Simply because listing your prices online is the best way to drive traffic away and kill your lead generation strategy. Yes, believe it or not, it’s that bad!

As we all know, not all physical therapists are made equal. Just like in any other field, some are good, some are bad, some take insurance, some don’t, and some are really good at emotionally connecting with their patients while others struggle with that side of the job.

So, if you want to differentiate yourself, don’t put your prices online. Doing so will lead you to being price-shopped, and we all know there are more important things to being a physical therapist than just providing cheap services.

How can you show your leads that you’re different? Why should you avoid being price-shopped? And what should you put on your website instead of your prices?

I answer all these questions in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about why you shouldn’t share your prices online, how prices affect people’s decisions, and the importance of being different!

Key Takeaways

Additional Resources