In this WhoWhatWhy podcast I talk with Scott Keeter, the senior survey adviser at Pew Research Center. In this role, he guides all of Pew’s research and polling. An expert on American public opinion and political behavior, he is a co-author of four books on the subject.

Keeter discusses the complexities of modern polling amid a climate of skepticism and change. As the 2024 elections approach, Keeter confronts the polling industry’s pressing issues: dwindling response rates and the public’s eroding trust in institutions.

My conversation with Scott Keeter: