Direct Application with Matt Harrington

Don’t Skip the Discovery Phase with SWOTs I Direct Application with Matt Harrington


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In this Solo Blogcast episode of Direct Application, host Matt Harrington revisits the classic SWOT analysis - Strengths, Weaknesses, Opportunities, Threats - but with a modern, practical twist. If your SWOTs feel like checkbox exercises or dusty whiteboard sessions, it’s time for a refresh.

Matt shares:

  • Why SWOT still matters in today’s fast-changing world
  • The key difference between internal vs. external insight
  • How to run engaging, insightful SWOT sessions that spark real conversation
  • Ways to involve diverse voices across your organization or community
  • A simple prioritization hack (hint: sticky dots!) that brings instant clarity


Strategic planning starts with what’s real. Learn how to use SWOT not just as a tool, but as a trust-building, alignment-driving moment of discovery.


#SWOTAnalysis #StrategicPlanning #LeadershipTools #DirectApplicationPodcast

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Direct Application with Matt HarringtonBy Direct Application with Matt Harrington