After a long and satisfying career as a daily anchor presenter on national network radio, I found time hanging heavily on my hands. So I thought I'd have a go at Internet radio. Couldn't hurt.

Well.

Just in case you've had a sudden rush of blood to the head and are thinking about doing the same thing, abandon the idea at once, or launch your station and then jump out of the window.

It's expensive, frustrating in the extreme and time-consuming. And the cost of music licensing, so that you aren't dragged off to the Bastille by the Copyright Police at 4am one cold winter morning, is shattering.

Getting people to listen is like pulling teeth without an injection. And every rank amateur in creation has also set up his or her stall on the web, and is competing for listeners.

This episode is a tongue-in-cheek guide for those of you who're still going to have a crack at it.

May it bring you joy.