The experience you create for your customers and employees is an essential part of the success equation and a big part of my discussion with today’s guest, Sandi Hendry. A friend and unstoppable entrepreneur, Sandi is the CEO and founder of Minky Couture, which makes amazing hand-sewn, luxurious designer blankets. The first Minky Couture blanket was made during a painful and scary period of Sandi’s life. Her daughter was hospital ridden for many months and asked for a comfortable, cute blanket. Unable to find anything cute or cozy enough, Sandi had one made. She made more and gave them to patients, doctors, and nurses when she saw how much everyone loved her daughter's blanket. The idea of Minky Couture blossomed from there.

 

Sandi knew a few things right off the bat: she wanted it to be local, unique, and personalized. A fun, exciting experience for the customer was essential to her, so she made the blankets completely customizable. She also wanted to provide the talented seamstresses in Utah an opportunity to work. They were restricted in their ability to work because they couldn’t afford daycare. By allowing them to sew the blankets in their own homes, Sandi has affected the lives of numerous women in Utah. She believes in what she is doing and how she is doing it. It's no wonder that she was recently named the EY Entrepreneur of the Year. 

 

Sandi is a phenomenal entrepreneur, and the sense of community she has created resonates with me. Know your audience and your employees, and listen to them. The people who use your product are the ones most invested in making it even better. Even haters have valuable things to say. Listen to today’s podcast and execute the wisdom Sandi shares with us. Then watch as change powerfully enters your life. Thank you for taking this journey with me, here is an awesome discount code for Minky Couture Products for 45% off! Dan45

 

https://www.softminkyblankets.com/