The Persuaders

Don't tell your audience what to do


Listen Later

Do you like it when people tell you what to do?

Probably not. Guess what? Neither does your audience and yet so many speakers and presenters do exactly that and are then surprised when they encounter resistance.

What should you do instead? Well, that's what this episode is about.

...more
View all episodesView all episodes
Download on the App Store

The PersuadersBy Johnny Ball