The Smart Start Podcast

Don't Think Email Marketing Is Dead As A Zombie!


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Don't Think Email Marketing Is Dead As A Zombie!
What are your thoughts on email marketing & do you still write everyday?
That's sort of a statement & a question because if you listen to popular talk in our business of online money making ideas, coaching, and education you probably heard its old out dated and just doesn't work anymore.
http://robertgsolomon.com/email
I might agree to so some extent that's true.
So should you run off and start a new method to gain new leads or move your email subscribers over to Facebook or something like that.
No, Ill tell you why!
Social media has changed the future on how we connect with friends and new customer yet there is still a place for email.
The email platform serves us just like it has in the past but offers a more in-depth or personal experience with people that a simple text message or messenger bot can't.
The reason I wanted to talk about email is because everyone won’t stop using it the 30+ crowed might use both but that’s right in the middle of the target market age range.
The funny thing with all these different up and coming technologies like sms text messages, blue tooth proximity advertising and messenger bots it a step backwards if you look at it.
Besides the blue tooth technology which isn’t new itself we are texting very short messages with characters, emogies, and images like this is a new form of awesome technology.
http://robertgsolomon.com/email
Hey the Egyptians used picture called hieroglyphs so what does this mean for all this so called new technology.
They work for quick to the point communications but the people on the receiving end need to have some idea about what it is you are saying or the whole (short message) gets lost in translation if you are following me.
That's why you need to be sending to your target market who lets say have an interest in the blue widget.
If you’re not doing this, that could explain a lot about your results, either through email or all the other methods like Facebook live videos, you tube, etc.
I'm not going to go into target market because you can check that out later.
If you have noticed a decline in your email marketing efforts get in touch with me, comment below about your email marketing.
There's something called your online finger print and its just a way to identify you as the email sender to make thing simple ok.
If your list is large lets say 5000 subscribers and out of those 2.5% open your email, well that’s not good.
Now imaging if you just keep sending to all those the 5000 day in and day out right.
What that does with the different email providers is it throws up a flag and they don't deliver your email.
Like I said earlier to keep it simple the service providers look at the 97.5% who didn't open as spam sort of.
There is a way to fix your reputation (email rep) so don't be discouraged.
http://robertgsolomon.com/email
The best way to fix your list is to segment the openers in to a separate list with tags and keep them happy while the no openers maybe send once a week or less.
Do some research on you tube because everyone has little tweaks and tips on how to do this 100 different ways that all work in different circumstances.
I do have a PDF that explains this from the numbers aspect if that's your thing (advanced) just click or tap the link at the top and bottom of this Audio-Cast.
http://bit.ly/masteremial
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The Smart Start PodcastBy Robert G Solomon