In this episode, Nathaniel discussed with Kennidy why he's a firm advocate for "buy and hold" long-term investing instead of market timing, and short-term trading.  Do you know that if you had invested in the S&P 500 starting in 1930 and never touched that money again, your total return by the end of 2020 would have been a stunning 17,715%?  And yet, if you went in and out of the market, and missed only the 10 best-performed days of each decade, your total return would have shrunk to merely 28%!  Nathaniel gave more data to support the power of long-term investing.  Understanding your investment time horizon is extremely essential before investing.  If you need the cash in the short term (within 5 years), maybe the stock market is not the ideal choice.  If you are investing for the long run, then: 1. understand your investment, understand its business and leadership; 2. buy it at a reasonable price with a margin of safety; 3. be consistent in your strategy; 4. review your investment periodically; 5. stay the course through market volatility.