What does it really take to build a startup in the age of generative AI?

In this episode, Sophie Carr, founder of GAIO Tech, joins Natalie Binns to share her journey from failed startup attempts to building a platform focused on generative AI optimisation.

They talk about:

• Learning to fail (and why it matters)

• Pivoting when the market says no

• Building a product from real-world experiments

• Finding the right co-founder

• And why fewer clients can actually mean better growth

This is a candid conversation about resilience, timing, and what it actually looks like to build something from scratch.