CHIVAS WAS THE FIRST SCOTCH WHISKY that created an explosive interest in Scotch in the early 2000s in China. The secret? Green tea. But, says Con Constandis, Managing Director of Pernod Ricard China, this also backfired in training the Chinese not to appreciate Scotch. Pernod Ricard has had enormous success with liquor brands in China.… The post Don't Violate the DNA of Your Luxury Offering – Con Constandis appeared first on ClarkMorgan.