The best recruiters don’t just fill open roles.

They create opportunities before vacancies even exist.

In this Recruitment Cheat Code, Tamar Avakian explains why proactive recruiting still matters — even in a market dominated by email, automation, and structured hiring processes.

Because great recruiters don’t sit back and wait for inbound jobs.

They actively represent strong candidates in the market.

Cheat Sheet:

• Cold calling still has value in recruitment
• Strong recruiters proactively market candidates
• Relationships matter more than ever
• Passive recruiting limits opportunity creation

From the Talent Matters podcast.