Dr. Dave told his team they would never stop growing the practice. 

Bigger. Faster. More.

Then life forced a different question on him: What are you actually optimizing for?

The answer rewrote his practice and his life.

Inside this episode: how Dr. Dave figured out what his calendar was really prioritizing, the principle he installed to fix it, and why production went up after he gave up trying to grow.

Most practice owners never ask this question until something forces them to. Press play before something forces you into clarity.