Curious if running ads is right for your law firm? In this episode of the Wildly Successful Law Firm podcast, Nermin Jasani demystifies legal advertising—from Facebook and Instagram to Google PPC, YouTube, TikTok, TV, and radio. She breaks down what works (and what doesn’t) for different types of law, why ad success is about more than just spending money, and how to set yourself up for real results. Whether you’re new to ads or rethinking your current approach, Nermin shares actionable advice on tracking results, following up with leads, and choosing the strategy that actually makes sense for your practice.

Key Takeaways:

• There are many advertising platforms, but not all are suitable for every legal practice area.
• High-volume practices like personal injury can benefit from TV and radio ads, but they require significant investment and robust intake systems.
• Social media ads (Facebook, Instagram) can work for family, estate, or bankruptcy law but need ongoing nurturing—expect a longer conversion timeline for “cold” leads.
• TikTok and YouTube are best for lawyers with established online presences; TikTok is good for brand awareness, not big-ticket services.
• Google Pay-Per-Click (PPC) can get expensive quickly and doesn’t guarantee client conversion.
• The success of any ad campaign depends on having solid systems to track leads and follow up effectively.
• Always track where your leads come from and calculate your return on ad spend to guide future decisions.
• Be cautious with marketing agencies—ensure they deliver on their tracking and reporting promises.
• Set a clear ad budget and specific goals before launching any campaign, and be ready to pivot if you’re not seeing results.
• If you’re not ready for ads, focus on lead magnets, nurturing emails, and tightening your internal processes to improve conversions.

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