This is The Do It For Yourself Podcast. Each week I sit down with someone who is doing it for themselves and chasing a dream they just couldn’t suppress. This is often speakers, entrepreneurs, or athletes. They all share one thing in common, they are overcoming challenges and never giving up. Someone who is Doing It For Themselves is not selfish in their pursuit, they are simply chasing a dream or working towards a goal because it is something THEY want to do. They are not forging down a path because society or someone is telling them it’s what they should be doing.
This week my guest is no different. Robby started his business literally from the ground up and has now grown it to more than 40 locations. Robby started as an overweight guy, working a job that he didn't love. He found fitness because he did not want to be put on blood pressure medications and everything else his doctor was proposing to him. Robby began his fitness journey and through this journey, he found his love for health and fitness. What he found was that he loved the endorphin rush and the benefits so much, he wanted to share that with anyone he possibly could.
Robby began coaching boot camp style classes in a park near his office before and after work. Similar to our early guest Devin, he bribed his family to come to the first park class so that it didn't look like he had no one there. Robby was surprised when a few people showed up and he continued to bootstrap this business. Robby would post flyers and talk about his business anywhere he could to grow it.
Eventually, Robby knew he couldn't do this on his own so he brought on a partner and also a mentor to help him from this business. Through his mentor and some motivational fitness entrepreneurs, Robby realized he needed to get very specific about who he was trying to serve. He narrowed it down to women, who are busy, and often have families they need to take care of. He knew that their time was limited and they would have about 30-45 minutes for a fitness class. Robby took this and ran with it.
Robby took everything that his mentor taught him to grow this business from just a small boot camp style class in the park to 40 locations of Delta Life Fitness as of this writing. I am really excited to share this journey of both health and entrepreneurship with you on the podcast!
Robby's Instagram
Delta Life Fitness
Do It For Yourself Instagram
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