Welcome back! This week's guest for our Season One Finale (!!!) is the the renegade Lita Cunningham, Founder of LALAIS Skincare! If you've ever thought personal experiences can shape business values, success can come from both financial and impact-driven motivations, or building a brand requires both creativity and strategic planning, this episode is for you.

Lita and Katie talk stepping out on faith, the importance of trusting oneself, the value of creating meaningful brands, and so much more! This finale is one you WON'T want to miss!! The door might be closing on this season, but we'll be back with more episodes before you know it!

HIGHLIGHTS:

0:50 Meet Lita Cunningham

1:47 Secret Question

4:15 Diving Into Lita's Journey

7:23 Entrepreneurial Risks and Decisions

12:57 Unlearning to Learn

15:34 Facing Failure

21:05 Importance of Professional Help

27:24 The Impact of Personal Stories

31:02 Building a Brand with Meaning

33:34 Advice for Aspiring Entrepreneurs

37:20 Lita's Final Thoughts and Advice

Follow Lita! @glamlitanyc or @lalaisskincare

Don't forget to send this podcast to your fellow entrepreneurs!

Follow the show! @theroomtobein || theroomtobein.com

Follow Katie! @itslifewithkatie Website | Instagram | TikTok | YouTube

Follow Secret Garden Beverage Co.! @trysecretgarden on all platforms or visit trysecretgarden.com

This season of The Room To Be In is sponsored by Country Water. Made with Southern Charm. Order with show code "THEROOMTOBEIN" as well as "FIRSTDRINK" for first time customers to get a 10% off discount. drinkcountrywater.com

Follow @drinkcountrywater everywhere!

The Room To Be In is a OneEleven Media podcast, created and hosted by Katie Garwood.

The show is produced by Maddie Buis (@maddie_buis) with production services by Line Brunet, Podcast Maven.