In this episode of Journey to Regeneration, Christopher Marquis speaks with Merijn Everaarts, founder of Dopper, the Dutch social enterprise dedicated to ending packaged water. What began as a personal awakening about plastic waste grew into a global movement that combines product design, public activism, corporate partnerships, and policy engagement. Merijn explains how Dopper built its strategy by focusing on eliminating excuses for single-use bottled water—through modular bottle design, public tap installations, education campaigns, and collaborations such as mapping water refill points. He reflects on the company’s early adoption of Cradle to Cradle certification, its experience as one of the first B Corps in the Netherlands, and the tensions within today’s certification landscape. The conversation highlights a distinctive model of regenerative business: one that seeks not just to sell sustainable products, but to shift cultural norms and infrastructure toward systemic change. Ultimately, this episode asks what it means for a company to align profit, purpose, and public responsibility in a world where sustainable alternatives already exist—but habits remain difficult to break.

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