Do you share your sustainable lifestyle online in some way? Congratulations! You’re an eco-friendly content creator. It’s easy to fall into the trap of thinking you can only call yourself an influencer or work with brands when you hit X amount of followers. It’s just not true. 

I’m qualified to talk about this subject because working with eco-friendly content creators is a huge part of running my eco-friendly business, CONCENTR8ED. As a small business owner, I’d rather spend my marketing budget on paying or supplying real people with free products than I would spending that money on ads. Influencer marketing has also been shown to have a greater return on investment (ROI) than other marketing channels.