One of the most daunting tasks in trying to grow a business is finding new clients. Enter cold outreach. It is no longer acceptable to simply call someone up to pitch your business. Email sequences, buying lists, and non-personalized approach is the thing of the past. 

For cold outreach to work, you need to let go of the hard sell mentality, adopt a more personalized approach by building relationships with your prospects. 

So let's dig into what you should and shouldn't do while reaching out to cold prospects.