Your emails should be about nothing.  That's right , NOTHING!  Take the lead from a hit show (Seinfeld) and engage your readers with nothing in particular.  Maybe it's an email about what you ate that day or something you bought that you regret.  Use your everyday life to send out great emails but don't forget to tie in your product! 

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*Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.