<p>On Monday's episode we spoke with Ida Cheinman, Partner at branding and communications firm Substance 151, about human to human (or H2H) marketing and the value of a likable brand. Today we're going to talk to Ida about her career path and how she's grown from a graphic designer to a well-respected leader in the professional services marketing and communications industry.</p>

On Monday's episode we spoke with Ida Cheinman, Partner at branding and communications firm Substance 151, about human to human (or H2H) marketing and the value of a likable brand. Today we're going to talk to Ida about her career path and how she's grown from a graphic designer to a well-respected leader in the professional services marketing and communications industry.

Double Dip: Ida Cheinman

Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE.

The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we're inviting them to talk the talk. Grab a chip and dig in.

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Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we're inviting them to talk the talk. Grab a chip and dig in.

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Double Dip: Ida Cheinman

Double Dip: Ida Cheinman