It’s no secret that Facebook has taken a few hard knocks during the past month in light of the Cambridge Analytica data scandal. Coupled with changes the company made earlier this year to its newsfeed as well as a surprise clampdown on crypto currency ads, many marketers now look at the platform with great apprehension and skepticism…

Is this media giant about to fall? Hardly. There’s the old saying: The highest trees get the strongest winds. And it’s certainly true for Facebook (and Zuckerberg!).

While Facebook is going through a few hiccups and challenges, this uncertainty has created a perfect environment for digital marketers to get creative with their creative. The question on everybody’s minds is: With more selective competitors on Facebook, potentially fever ad spots and stricter “community guidelines,” what can advertisers do to get their content seen?

In this week’s The Big Idea podcast, Grant Perry, Brian York and Natalie Eagling discuss one of the biggest and easiest wins on Facebook that most publishers probably don’t do: Facebook Videos. So, if you want to know how to make Facebook Videos work for your business during a time of rapid change, tune into this week’s The Big Idea podcast.