Double Your Freelancing Podcast

👉 Full show notes at https://dyf.link/episode148

In this episode, Zach talks to Laura Elizabeth, co-owner of Double Your Freelancing and creator of Project Pack.

Laura is talking about how she does “paid roadmapping” for her clients, often charging upwards of $6,000 for ONE roadmap.

In this episode, we’ll discuss what paid roadmapping is, why freelancers should consider doing it, and common mistakes to avoid.

This is a valuable episode if you’re currently doing free proposals and want to learn how to get paid for them instead.

🌍 More free content at https://doubleyourfreelancing.com

Full show notes at: https://dyf.link/episode147

In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency.

Delia has great stats about the efficacy of her skills, including…

☑️ Getting a client’s sales page from 3% → 12% application rate (a.k.a. 4x’ing it)

☑️ Doubling open rates for her long-term retainer client who has her work on emails

…But she feels she’s maxed out her rates and that delegating work is eating so much into her margins that it’s not worth it.

In this episode she and Zach explore this and uncover opportunities to keep moving forward and address this bottleneck.

If you’re in a similar position to Delia, where you’re having trouble breaking through the mid-100k-bottleneck, you’ll probably REALLY enjoy $200k Freelancer: https://dyf.link/200kf

Full show notes at: dyf.link/episode146

n this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more.

👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course: https://dyf.link/offer

Links from the episode:

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$200k Freelancer

Build a machine that generates clients – predictably and controllably – and grow your freelance income to $200k/yr+

https://doubleyourfreelancing.com/200kfreelancer/

~~

Others:

Double Your Rates Toolkit - https://doubleyourfreelancing.com/rates-toolkit

Double Your Freelancing Rate - https://doubleyourfreelancing.com/rate

Crappy Canva illustration from the video - https://www.canva.com/design/DAGRA99z-X8/E0WWZ_0VDe3K3BxZ8GWEbQ/view?utm_content=DAGRA99z-X8&utm_campaign=designshare&utm_medium=link&utm_source=editor

Full show notes: https://dyf.link/episode145

In this episode, Zach dives into the key elements of crafting irresistible freelance service offerings that drive high-value outcomes. Discover how to structure your service offerings to emphasize measurable ROI, making your work more appealing to potential clients and helping you command higher prices.

You'll learn how to differentiate between demonstrable, subjective, and commoditized service values and why focusing on ROI-driven outcomes can set you apart in the crowded freelance market. Whether you’re just starting or looking to refine your offers, this episode will guide you through creating a scoring system to evaluate the impact and ease of delivery of your services.

I also talk about:

• The "freelance service offering thermometer" and how to categorize services by their demonstrable, subjective, or commoditized outcomes.
• The importance of defining your niche and aligning your offer to high-value problems.
• How to use a service offering scorecard to evaluate and refine your freelance services.
• The role of ROI demonstrability in client acquisition and how to showcase early wins.
• Strategies for selecting KPIs that reflect the impact of your work without being overly reliant on client actions.

Tune in to learn how to create compelling freelance offerings that clearly demonstrate value, resonate with clients, and set you on a path to sustainable growth.

Don’t miss an opportunity to grow your freelance income to $200k/yr+!

Learn more at dyf.link/200kf

Full show notes: https://dyf.link/episode144

In this episode, I share the strategy of Automated, Value-First Outreach at Scale and how it can help freelancers reach $200K/year. Discover how you can balance the scalability of automated cold outreach with the personal touch that clients appreciate, turning a traditionally spammy approach into a value-driven method that gets results.

You'll learn how to build outreach campaigns that not only send hundreds of emails at scale but also make each recipient feel like the message was crafted just for them, without spending hours on manual personalization. This episode is perfect for freelancers looking to scale their client acquisition process without sacrificing the quality of their outreach.

I also talk about:

• The concept of "free personalization" and how it transforms cold outreach from impersonal to engaging at scale.
• Tools and techniques to set up automated outreach campaigns, including email scraping, personalization tactics, and sending infrastructure.
• How to avoid spammy outreach pitfalls and ensure high deliverability of your emails.
• The step-by-step math behind sending volumes, inbox management, and setting up sending domains.
• Strategies to validate your target market and refine your messaging for maximum impact.

Tune in to learn how to leverage automated outreach to scale your freelance business, connect with high-value clients, and build a sustainable revenue stream without getting bogged down in manual work.

Don’t miss an opportunity to grow your freelance income to $200k/yr+!

Learn more at dyf.link/200kf

Full show notes: https://dyf.link/episode143

In this episode, Zach talks to Tim Davidson from https://cleancommit.io about effective AI content creation for freelancers.

Tim shares his innovative approach to using AI for content that stands out, avoiding the common pitfalls of generic AI-generated text.

They discuss the importance of fine-tuning AI models to produce high-quality content, the challenges of using ChatGPT, and how to enhance your content with better prompts and fine-tuning techniques.

Tune in to learn how to leverage AI to create impactful content that drives engagement and results for your freelancing business.

You can find the AI Content Template here: https://docs.google.com/spreadsheets/d/1nNYGqYNXpcUHBeCwqOnK…

Tim’s starter “System Message” from the example we covered today:

"You specialise in blogging about medical clinics, specifically chiropractic, physiotherapy, massage therapy and alternative medicines.

When you're prompted with a headline and bullet points, expand on the topic of the headline and reiterate the bullet points in the voice of Tim Davidson and add more detail so they become full thoughts instead of simple bullet points.

Ensure your response is a detailed paragraph between 600 and 1000 characters.

Write with a casual, professional tone.

Write in British English.

Explain your suggestions thoroughly and avoid making unbacked claims."

Check out the DYF Accelerator Community at dyf.link/community​

Full show notes: https://dyf.link/episode142

In this episode, I explore a critical mistake many freelancers make — targeting newbie business owners , and how to build a profitable freelance offer ladder.

You'll learn why focusing on clients with established, profitable businesses can drastically increase your earnings and how to structure your services to cater to both high-end clients and newcomers without compromising your income.

This episode will help if you're struggling with low-paying clients or want to create a sustainable business model that leverages your expertise and maximizes your profit.

I also talk about:

• The pitfalls of working with newbie business owners and how it impacts your bottom line
• The concept of an offer ladder and how it can help you serve a range of clients effectively
• Strategies for overcoming imposter syndrome and confidently targeting high-value clients
• How to audit potential clients to identify the best opportunities for your services
• Building a product ladder to nurture new clients while focusing on high-paying bespoke services

Tune in to discover how these insights can elevate your freelance business, optimize your client selection process, and set you on a path to higher profitability and success.

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer 
 

Full show notes: https://dyf.link/episode141

In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.

You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.

This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.

I also talk about:

• The true cost of acquiring clients and why expecting them to be free can hurt your business
• The importance of tracking and understanding your numbers to gain control over your client acquisition process
• How opportunity cost plays a crucial role in your lead generation efforts
• Practical strategies to shift your mindset and approach with client acquisition
• Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources

Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer

Full show notes: https://dyf.link/episode140

In this episode, I talk about the big mistakes freelancers and agency owners make when they delegate work to team members — and how to fix them.

You’ll also learn the things you can (and should) delegate to other team members to free up your valuable time.

This episode will help if you’re new to delegation or making one of these mistakes and want to delegate effectively.

I also talk about:

• The importance of delegation in scaling your freelance business and achieving greater profitability and flexibility
• Common misconceptions about delegation and how they can hinder growth and efficiency
• Practical examples of incorrect freelancer delegation and their implications
• The concept of "secret sauce" and how to leverage it in your delegation process
• Actionable steps for reducing variability and delegating recurring tasks effectively

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer

Full show notes: https://dyf.link/episode139

In this episode, I explain the differences between being a freelancer or an agency owner and why it’s important to choose one of these business models.

Both options have their pros & cons, and it depends on which path suits you best.

I’ll show you how you can make the right decision based on your lifestyle and business goals.

I also talk about:

• Creating effective strategies that work for your goals
• Resources for informed decision-making and business development
• Key considerations for scaling fulfillment and lead generation
• How your business decisions impact your long-term goals
• Insights into lifestyle flexibility, income potential, and business growth

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer