Aida is the Chief Executive of Thrive at Five, with a career spanning law, leadership and children’s advocacy. Her path to purpose was shaped by personal loss and a moment of reckoning that forced her to stop and rethink everything. 

In this conversation with Jo, Aida shares her journey from commercial law to social impact, and the experiences that helped her reconnect with her values. She reflects on self-doubt and why clarity of purpose matters more than status or certainty. 

This episode is for anyone feeling stuck. Aida’s story will inspire you to swim against the tide of expectation and choose work that truly aligns with who you are. 

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