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Welcome to Behind the Region, the podcast from the South Bend Regional Chamber, where we go beyond the headlines to explore the people, ideas, and businesses shaping our regional economy.

Today’s episode features Doug Elder, founder of DOJO Creative—a Mishawaka–based branding and marketing agency known for helping organizations tell clearer, more compelling stories. Doug has worked with companies across the region and beyond, bringing a thoughtful, strategy-first approach to branding, marketing, and creative leadership.

In this conversation, we’ll talk about the role of storytelling in economic growth, how strong brands can elevate a region, and what Doug has learned building a creative business right here in Michiana.

Let’s go Behind the Region with Doug Elder from DOJO Creative.