“There will be a new social profit sector at the end of this pandemic.” And if you want to make sure your organization is able to continue serving your mission as a non-profit or charity, then you need to listen to Douglas Nelson, Manager Director of The Discovery Group.

Recognized as a ‘fundraising phenom’ by the Vancouver Sun, Doug raised nearly one billion dollars during his service as President and CEO of the BC Cancer Foundation, Chief Development Officer at the University of Alberta and President of the California Pacific Medical Center Foundation. These days, he and his team are the go-to consultants for social sector Boards and CEOs, helping them align governance, planning & performance.

In this episode, Doug explains why leaders in social sector are facing the biggest challenge of their lives – finding a way to communicate how their mission contributes to the kind of society we want in the future. He shares the latest data on how the crisis has affected giving in the sector. (Hint – it’s not what you think!). He shows us why it’s impossible to educate donors and ask them to give at the same time. And he describes, in crystal clear terms, how organizations need to use stories in the future to create philanthropical relationships that serve their mission best.

“Telling the story of how you’re going to make the world different through your mission, and inviting donors to join you on that journey is going to be the greatest fundraising case for support I think we’ve ever seen.”

If you want to learn more from Doug, check out his podcast http://www.thediscoverygroup.ca/podcast/.

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