Design Meets Business

Doug Powell on Creating the Conditions for Designers to Do Great Work (ex IBM, Expedia, AIGA)


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Doug has been in the Design world for 30 years and is well known for his role as VP of Design at IBM, where he oversaw IBM's design practice, design career and leadership programs, and the scaling of cross-functional design thinking practices. Doug is a role model for many design leaders and someone I've been looking up to for many years. Having him on the show is such an honour.


Timestamps:

  • 00:00 – Intro
  • 02:32 – The three chapters in Doug's career
  • 09:35 – Building good relationships at work
  • 13:18 – The environment needed for designers to do great work
  • 20:44 – The role coaching played for him and how he's coached others
  • 27:13 – How do you know when a report is ready for a promotion
  • 36:04 – An overview of the work done at IBM by Design 
  • 42:16 – The role of ethics in Design
  • 48:13 – Design in the age of AI
  • 51:04 – End of show questions.

Connect with Doug
LinkedIn

Selected links from the episode
This is a Prototype Podcast (Apple, Spotify, Google)

The Making of a Manager, by Julie Zhou

The Total Economic Impact Of IBM’s Design Thinking Practice, by Forrester

...more
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Design Meets BusinessBy Christian Vasile

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