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Doug Weaver and Scot McLernon, Upstream Group on Training Digital Sellers, the Retention Crisis and “The One Thing You Need to Know.”
Two stalwarts of the digital marketing industry just teamed up to launch Habitat, a new traveling sales training campus. This would be exciting news if just one of them announced this new sales program. But to get Scot McLernon, ad:tech's Industry Achievement award winner aligned with Doug Weaver, one of the finest minds in our industry together to move our industry forward is an amazing, newsworthy coup!
The business of digital marketing is suffering from a massive, critical talent training problem. We are sucking in dewey-faced youngsters as fast as we can hire them. Now who is going to train them? Voila! Doug and Scot want to teach our children to sell. Now we can send our fresh workforce to school and teach them about the digital marketing ecosystem. This is where Upstream steps in. With professional faculty, blogs, community and an immersive course structure, they can bring in fresh talent and teach them, not just about technology, measurement and media, but also about the all-important soft qualities of trust, integrity and honesty.
"Getting to Us" is their mantra - not getting to "yes"; but creating a sales environment that is collaborative. And tackling the big problem, the "retention crisis." Upstream's team will help companies with engagement by and investment in their teams. Scot believes a company with a culture of investment in talent will retain their people for less salary and withstand the flush start-ups waiving stock options and newly-minted VC cash at existing companies' personnel. If you are running a sales team or a company, this episode will give you ideas and hope and some great perspective.
Hear the dreams, plans and aspirations of this deeply-experienced duo with their new Habitat program and get some great tips on their "required reading" including "The One Thing You Need to Know" from Marcus Buckingham (Doug's choice) and "How To Win Friends and Influence People" by Dale Carnegie (the classic as recommended by Scot - have YOU read it recently???). This is a wise and uplifting show and it's great to know that we have such amazing talent training our future stars. This is also the first DishyMix to have two guests on at once. Let us know if you like the format!
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By Susan BrattonTwo stalwarts of the digital marketing industry just teamed up to launch Habitat, a new traveling sales training campus. This would be exciting news if just one of them announced this new sales program. But to get Scot McLernon, ad:tech's Industry Achievement award winner aligned with Doug Weaver, one of the finest minds in our industry together to move our industry forward is an amazing, newsworthy coup!
The business of digital marketing is suffering from a massive, critical talent training problem. We are sucking in dewey-faced youngsters as fast as we can hire them. Now who is going to train them? Voila! Doug and Scot want to teach our children to sell. Now we can send our fresh workforce to school and teach them about the digital marketing ecosystem. This is where Upstream steps in. With professional faculty, blogs, community and an immersive course structure, they can bring in fresh talent and teach them, not just about technology, measurement and media, but also about the all-important soft qualities of trust, integrity and honesty.
"Getting to Us" is their mantra - not getting to "yes"; but creating a sales environment that is collaborative. And tackling the big problem, the "retention crisis." Upstream's team will help companies with engagement by and investment in their teams. Scot believes a company with a culture of investment in talent will retain their people for less salary and withstand the flush start-ups waiving stock options and newly-minted VC cash at existing companies' personnel. If you are running a sales team or a company, this episode will give you ideas and hope and some great perspective.
Hear the dreams, plans and aspirations of this deeply-experienced duo with their new Habitat program and get some great tips on their "required reading" including "The One Thing You Need to Know" from Marcus Buckingham (Doug's choice) and "How To Win Friends and Influence People" by Dale Carnegie (the classic as recommended by Scot - have YOU read it recently???). This is a wise and uplifting show and it's great to know that we have such amazing talent training our future stars. This is also the first DishyMix to have two guests on at once. Let us know if you like the format!