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Doug Weaver, Upstream Group on Digital Media Sales Talent, Faustian Bargains and the Advertising Revenue Shortfall
Thisepisodeis for anyone dependent on direct sales teams for revenue in the digital media and technology sales industry. According to Doug, the market has radically shifted -- TWICE. Have YOU adjusted your business culture, operations, staffing and revenue expectations to the way the market is NOW?
Do you understand the difference between ad networks and ad exchanges? If you don't. Now you must.
Do you know why the online media market numbers took a big dump in Q407 and Q108? Do you know why they are predicted to be low in the first half of '08 and are you prepared? Do you know how to prevent your company's revenue from bottoming out?
Find out what Doug calls "the network effect." In this case it's not good. But you can counteract it by training your team to be "Digital Sellers 3.0." Doug tells you how in this helpful show. Is your sales team set up to fail? How can you affect a turn around to a consultative sales/ How do youchangeyour staff from "RFP Order Takers" to early-cycle strategic big-deal sellers? How do you differentiate yourself through your sales people and staunch the tide of commoditization of online media?
Doug gives you a clear path to success, rather than expecting you to make a Faustian bargain for change. This is one of the most actionable, helpful shows ever done on DishyMix to truly affect your business, your revenue and your future. Tune in. Learn. Change. Go!
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By Susan BrattonThisepisodeis for anyone dependent on direct sales teams for revenue in the digital media and technology sales industry. According to Doug, the market has radically shifted -- TWICE. Have YOU adjusted your business culture, operations, staffing and revenue expectations to the way the market is NOW?
Do you understand the difference between ad networks and ad exchanges? If you don't. Now you must.
Do you know why the online media market numbers took a big dump in Q407 and Q108? Do you know why they are predicted to be low in the first half of '08 and are you prepared? Do you know how to prevent your company's revenue from bottoming out?
Find out what Doug calls "the network effect." In this case it's not good. But you can counteract it by training your team to be "Digital Sellers 3.0." Doug tells you how in this helpful show. Is your sales team set up to fail? How can you affect a turn around to a consultative sales/ How do youchangeyour staff from "RFP Order Takers" to early-cycle strategic big-deal sellers? How do you differentiate yourself through your sales people and staunch the tide of commoditization of online media?
Doug gives you a clear path to success, rather than expecting you to make a Faustian bargain for change. This is one of the most actionable, helpful shows ever done on DishyMix to truly affect your business, your revenue and your future. Tune in. Learn. Change. Go!