A pizzeria isn’t generally what comes to mind when we think of retail, but General Assembly Pizza (also known as GA Pizza) isn’t exactly playing by the rules. Since 2017, they’ve been rewriting the playbook for fast casual.

Founder and CEO Ali Khan Lalani has built the brand around truly seamless customer experiences. That means focusing on the connections between technology and the range of mediums customers use to interact with the brand- online, dine-in, and everywhere in-between. This episode is all about the ways that GA Pizza serves their ever-expanding customer base.