In this episode, we sit down with Justin Schlag, one of the three primary founders of the Douglas County Rodeo and a major contributor to the Rowdy Revival Tour, a pop-up concert series highlighting locally rooted country artists.

Justin shares the inside story of building a rodeo in Nevada, the challenges of promoting community-driven events, and what it takes to preserve Western culture in today’s world. From the dirt of the arena to the heart of country music, this conversation is all about authenticity, leadership, and the passion behind the Golden West.

You’ll hear:

• The origin of the Douglas County Rodeo

• How the Rowdy Revival Tour supports local artists

• The realities of event promotion in the West

• Leadership lessons from the rodeo & music world

• What it means to build something for your community

Perfect for fans of rodeo, country music, Western culture, and grassroots entrepreneurship.