Episode 99 of the Business Bookshelf - Douglas Kruger - Author of "Political Correctness Does More Harm Than Good"

Today our guest is Douglas Kruger.

Douglas is a member of the 'Speakers Hall of Fame,' an internationally renowned presenter and the author of 8 business books with Penguin.  He speaks globally on how businesses and brands can compete through innovation, and position themselves as industry experts.

I speak to Douglas today about his new book “Political Correctness Does More Harm Than Good: How to Identify, Debunk, and Dismantle Dangerous Ideas”.  Isn’t Political Correctness culture all about kindness? About protecting victimized groups? If you trace the history of political correctness, the answer is emphatically no.  The book can be purchased here.

Douglas's website can be found here -  www.douglaskruger.com and his Youtube channel here.

The host of the podcast is Lance Peppler.  Email him at [email protected] or visit www.ideastorm.co.za.