The Live Commerce Playbook

Douyin vs TikTok – What can we expect to see coming to TikTok based on China's Douyin version


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We talked with  founder, Erica Yang of Real Hype Creative. Erica Yang,  is an expert of Chinese social media and is bringing her expertise to the US market to develop and expand brands on a global scale with influencer marketing. Her clients include brands of the top tier celebrities such as Steve Aoki, Akon, Maggie Q, G-Easy, just to name a few. And we're gonna dive in and talk about how Erica and Real Hype Creative are doing some really fun things in the cutting edge technology and what we can expect to see over on the TikTok app based on China's Douyin app that is years ahead of the US TikTok app.

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The Live Commerce PlaybookBy Kyle Kaplanis

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