When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right personality to be an effective figurehead like that.

Another thing: trying to land prospects through social media, paid ads, or the like doesn’t really work in the long term.

So, if you’re not going to be a guru, and you’re throwing out typical digital marketing tactics… what do you do to bring in new clients?

Dov walks us through a more effective model based on building profitable relationships. 

Tune in to find out…

• What technology can and can’t do to get you quality leads

• How to form an “Alchemy Network” – and who should be in it to create a steady stream of clients

• Why too many leads is a bad thing

• Turning complexity into simplicity in your business – it’s easier and harder than you think

• And more