The story of the building of America's most beloved retail brand, TRADER JOE'S.

Release Date: June 22, 2021

Order from Amazon or a book retailer near you.

Joe Coulombe, the founder of the Trader Joe's, wrote the story of his experience of building the store in the upcoming book "Becoming Trader Joe." The story begins when Joe was a fresh-out-of-college young man working for Rexall Drug. 

For the next 30 years, he tried, failed, tried again, stood against adversaries, laughed, cried, withstood sleepless nights, and continued to persevere as the consummate entrepreneur during the 20th century. 

Learn to 'think like Joe' so that you can overcome the obstacles that you are experiencing while building your own brand.

The result of a collaboration with Patty Civalleri, this book will delight you with page after page of 'Aha!' moments as you learn the secrets and backstories of the creation of Trader Joe's.

https://pattycivalleri.com/

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