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Dove Chocolate's Brand Marketing Strategy
Here's how Dove Chocolate built a global brand using premium pricing, a 30-year sensory claim, wrapper messages, women's empowerment, and a dual-brand strategy.
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By Angad SingiHere's how Dove Chocolate built a global brand using premium pricing, a 30-year sensory claim, wrapper messages, women's empowerment, and a dual-brand strategy.