In today's episode of Finding the ADvantage, we delve into the heart of Dove's 2013 Real Beauty campaign. Joined yet again by the ever-insightful Sarah Theuret, we dissect the ad that dared to ask, "How do we perceive our own beauty?" From the stirring strategies that made the campaign a viral sensation to the emotional resonance it holds in an era dominated by social media scrutiny, we uncover the layers that make this ad a beacon of authenticity in the beauty industry. 

But it's not all praise; we also confront Dove's missteps, including a controversial ad that sparked accusations of racism. We navigate the complex waters of advertising ethics and the impact of messaging on our collective self-image. Tune in as we explore how a single ad can shape perceptions, push boundaries, and sometimes, miss the mark.

Commercial discussed: Dove Real Beauty Sketches Campaign

Sources:

- Business Insider's analysis of the Dove campaign

- Unruly's sharing statistics

- Dove's public statements and apologies

Join us for a candid conversation on the power of representation in advertising and the ongoing quest for a more inclusive vision of beauty. 

Show notes created by https://headliner.app

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