Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross and Jonathan Rest join the podcast to bring frontline industry insight and heavyweight interviews from the IMG x RedBird Summit 2025 at Soho Farmhouse in the Cotswolds to unpack the following:

• In the wake of the Paramount’s UFC rights swoop and the impending Zuffa Boxing US broadcast deal – is PPV over?
• Rights-holders embracing YouTube as a live sports destination.
• Amazon’s advance into golf streaming as it picks up a US Masters package.
• Are big minimum guarantees still a thing and does TKO-owned IMG have an appetite for them?

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Host: Catherine Davies 

Contributors: Martin Ross and Jonathan Rest

Editor: Lumi Lehmuskallio 

Sources: 

1. UFC PPV era over in Paramount $7.7bn play

2. Global NFL bow sets live stream record for YouTube

3. YouTube channels, BBC part of Bundesliga UK mix

4. Amazon deal boosts early rounds Masters coverage

5.Prime Video's tailored, tier-one rights strategy

6. IMG heavily in the mix as CAF nears eight-year deal 

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