<p>When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a major leap in alumni giving, and why participation from current students and alumni is important for more than just the money.</p>

When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a major leap in alumni giving, and why participation from current students and alumni is important for more than just the money.

DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown

DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown